Getting the most out of LinkedIn

By Erin Sinks

LinkedIn is a social media tool that helps people network professionally with other people. This site allows people to access resumes, recommendations, skills, experience, education, testimonials, and apply for jobs all at the touch of your fingertips. LinkedIn provides your organization with increased visibility to your products, goals, customers, and competition, all of which aid in your business’s growth and success.

Understanding the power of LinkedIn can be essential to a successful career. The first step in optimizing your LinkedIn profile is to determine your goals. Once your goal is set, you can then start creating an effective group of networks that meet your specific areas of interest. It is especially important in today’s social media crazed world, to have a strong online networking system. It is highly recommended that you expand your social network to everyone outside your social niche; gaining more exposure leads to greater opportunities. Make sure to keep your LinkedIn profile up to date; your personal profile should display content that you have developed, to show the expertise in your work. A strong profile relies on keywords that emphasize your skills, linking you to other professionals; this will make it easier for your profile to be found in search results. Creating a customized URL is essential for people to remember your site; make it personable and relevant to your profile. Lastly, don’t forget to make your profile public!

Ready to get more from LinkedIn? Join Danielle Eisenach, Monday, November 5th from 7:30-9am at the Naperville Chamber as she speaks about the various ways that LinkedIn can help you promote yourself and your business. This LinkedIn workshop will enable you to learn how to optimize your LinkedIn profile and leverage this growing social media outlet to grow your business! Marketing expert Danielle Eisenach will offer valuable insight and tips on using LinkedIn to make connections and drive success for your company and your career. Register at

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